Tag Archives: luxury boutique hotel

An Urban Oasis Unveiled!

The day has finally arrived.  The newest hotel to be built in the last 30 years opened February of 2012.  The Inn at the 5th is a luxury boutique hotel and features a level of service and style rare to the city, with design elements that include sound proofing against the nearby railroad, butler closets, lack of check-in lines and themed decor showcasing Eugene’s character.

The lack of lines allows hotel guests to be greeted at their cars.  From there, hotel staff check them into their rooms using an iPad and valet park their vehicle.  The process is to provide top level service without having to stand in long lines or carry your bags up the stairs to your suite.  Each room is designed to be different.  Some rooms either have a balcony over looking the the Eugene Skyline or a windowbench seat to relax on overlooking the market district.

One of the major noise complaints for some of other local hotels is the loud sounds of train at all hours of the day and night.  The Inn was designed to be 100% sound proof in the walls and windows.  Problem solved!

Throughout the course of this 14 million dollar project, many people within Eugene and from all around were anxiously waiting to see what the end result was.  Besides the ongoing construction process and setbacks, the hotel’s success relied on the marketing and PR.

The Inn at the 5th uses social media to help with the promoting and creating of the buzz for the hotel.  Facebook showcases construction updates with photos of the progress and the different tours provide to local citizens of Eugene.  Local news stations, The Register Guard, Portland Business Journal, VIA Magazine and even The Oregonian in Portland, OR provided news and the clear message of how special this boutique hotel is. TV airtime with 30 second spots are displayed during primetime on local channels as well.

The final product is scheduled to have a week long grand opening celebration.  Invitations to local businesses and organizations have been sent out.  The celebration will include entertainment, food and tours of the completed product.  The Inn at the 5th is just the beginning for projects occurring in downtown Eugene. It’s an investment that will create more investment, in the market, in services around the hotel, creating yet one more reason for folks to spend time downtown.

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