Social Media has grown from more than just a place to connect with friends, but a place for businesses, charities, music artists, and special events to market towards their target audiences. Facebook and Twitter are the two most popular web 2.0 tools used by organizations currently. According to the article Social Media-part of Your Web Strategy, author Robert Gibson states that, “one minute of every eight spent on the internet, is spent on Facebook.”
Major organizations have realized the importance of building an online presence and positive reputation with their readers and audiences. Creating quality content with useful information is what drives their positive feedback and audiences. The author emphasis the importance of PR with social media. Businesses need to remember that it is important to build a social aspect with their online presence. That is why we call it social media.
Social media allows people to build a fan page where fans can comment on news, events and how they can relate. Currently, I am an intern at Fifth Street Public Market. I am in charge of building a stronger social media presence online. One important factor I have learned is building a strong fan base and the quality that I provide to the followers. I have grown and doubled the fan base to around 1,250 and the numbers seem to keep increasing.
Building the markets online presence has been accomplished by remembering to create a social atmosphere and interactive community. Commenting and responding is essential. It shows people that you are listening and it is a place they can go for information that they are seeking. The incentive of “liking” the fan page is the news, special events, and promotional giveaways. This is how many businesses are building a strong online connection.
Just like the author emphasized in the article, “You need to do the work, in building up a base of followers, and in presenting content. More than anything else, to be consistent. This doesn’t mean tweeting or posting about every little thing. In fact, that may be the worst thing you can do. On the other hand, even if your message is a serious one, you must remember to ENTERTAIN your followers now and again. Just like life, it’s about balance.” (Gibson)
Finding the right balance between the quantity and the quality of posts is important for being successful in gaining followers and not losing your them.