On February 28th and 29th, the Hult Center for Performing Arts located here in Eugene hosted Disney’s Beauty and the Beast: Smash Hit Broadway Musical from New York City. The Beauty and the Beast show grew popular in Eugene Based on the Academy Award-winning animated feature film.
This classic musical love story is filled with unforgettable characters, lavish sets and costumes, and amazing production numbers. If you are not familiar with the story, Beauty and the Beast is the classic story of Belle, a young woman in a provincial town, and the Beast, who is really a young prince trapped in a spell. If the Beast can learn to love and be loved, the curse will end and he will be transformed to his former self. If the Beast does not learn his lesson soon, he and his household will be doomed for all eternity.
The event grew to be a very successful with the two nights the play was shown. How did a play do so well in attracting a sell out event? This is how important Public Relations is in any type of campaign or event. The website, Broadway in Eugene showcased and provided the necessary information to the public. With the help of sponsorships through Wells Fargo, Bi-Mart and the Hilton Eugene, all the necessary media coverage was covered. The only thing that did stand out to be is the fact that social media wasn’t emphasized as a PR tool to reach out to people. I did see one tweet about the play but unsure why this wasn’t put to more use. Articles and Ad’s appeared in the Register Guard as well at the Hult Center website.
At the end of the play, a reception was held for the cast and their families to partake in. Sassy cupcake provided cupcakes for each person and the Hilton Eugene provided banquet space and food to eat. Overall the entire event was spectacular. The program book featured each organization; showcasing a positive PR image for the Hult Center venue, Hilton Eugene as a place for a hotel room and party, and a special message from Wells Fargo thanking them for showing interest in arts and culture.