Making time for social media can be overwhelming. This is due to the amount of information that is provided to us. Social media doesn’t have to be a time suck though. I came across an article called Avoid social media overload: 4 steps to take today written by Ashley Zeckman. Zeckman explains that there is 4 steps that someone can to to avoid social media overload. The four steps are learning to avoid distractions, determining when you are the most productive, tips to stay focus and time-saving tools.
Avoid Distractions-“If you have three hours a day to dedicate to social media, what do you want to accomplish during that time? Proper planning will improve your productivity and efficiency. Also, determine what your top distractions are and eliminate them” (Zeckman) I couldn’t agree more with this statement. Having a PR plan for how you want to accomplish social media is essential for any organizations success.
Determine When You Are Most Productive-It is important to remember when the best time of day is to be productive with your social media goals. I would consider having a daily schedule to stay on track.
Tips to stay focused-We all know that we get a million distractions at all times of the day. But how to do figure out what is and isn’t a distraction? The author emphasizes that she does the following….
- “Closing my email when I work on social media tasks.
- Closing all Internet windows and tabs except for the one I need.
- Disabling instant messaging to avoid distractions.
- Taking 15 minutes a day to indulge in activities such as checking personal social media profiles, responding to texts, or chatting with friends.
- Spending 30 minutes to an hour each morning and evening to review emails and respond.
- Sticking to my schedule and working only on the tasks I scheduled in the time allotted.”
I have learned that social media does take a little time to make sure what content you post is not just noise. The best advice that works for me is to make sure I am not distracted by my cell phone or engaging in conversations with people face to face.
Time Saving Tools-Most of us have to work to manage our time. Consider the following questions to determine what you can do to focus better:
- What are your top three social media goals, and do you have a plan to reach them?
- How much time can you dedicate each day to specific tasks?
- What steps can you take to improve your focus?
- Which type of tool—curator, aggregator or social bookmark—can you use to help save time?
The author makes these points clear. Do not just dive into social media expecting immediate results. Take a step back, do not get overwhelmed, and have a plan of attack.