QR codes are becoming more popular in the marketing and public relations fields. QR codes were first designed for manufacturing inventory purposes, but lately have become useful in targeting the general publics. According to the article, How Can QR Codes Build Your Business, written by Jeff Korhan, explains what QR Codes are and how useful they can be to grown your business. If you’re not yet familiar with QR codes, they are defined by Korhan as, “QR codes are similar to the barcodes used by retailers to track inventory and price products at the point of sale. Though, the key difference between the two is the amount of data they can hold or share.”
The process of using a QR Code is simple. You scan or read a QR code using either your iPhone, Android or other camera-enabled Smartphone. You can download one of many free apps that are available in your smartphone app store. One you download the app, the process is simple. Simply scan the QR code and it will bring you to a website displaying information.
Any of these desired functions are easily achieved by properly creating your QR code. It’s a simple process of entering the appropriate data into the QR code generator it a matter of minuties.
1. Learning what it is
2. Understanding who is doing it
3. How it works
4. Why is it significant
5. The downsides
6. Where its going
7. What are the implications
QR codes are an essential part of building a community. According to the author, “Sharing is how you build community, and one of the favorite arenas for doing this is Facebook. You can use many different generators to create a QR code that links your mobile device to a fully functioning LIKE button for your Facebook page.” This help brings the public to your fan page of your business or group. Thus, building a brand awareness. The world of Public Relations is drastically changing as the increase and popularity of digital media changes.
The author explains that you have to make the experience fun for someone to want to take part in scanning. I would agree from experience. From the article, the final question is “How you can you maximize your effectiveness with QR codes?”
- Provide explanations about their use and benefits
- Encourage actions that support your marketing plan
- Assuage the fears of the technically challenged
- Give reasons to come back
- Experiment with the size, location, and color of your QR codes
- Study your analytics
- Make the process fun, such as a QR code scavenger hunt
QR codes can store quite complex information in a small matrix. As awareness grows about how useful they are, we can expect to see them in more public venues and used in many PR and marketing tools.