The 7th annual Oregon Truffle Festival was held this weekend at the Hilton Eugene and Conference Center in downtown Eugene. When someone thinks of a truffle, one probably relates it to a savory piece of sweet and creamy chocolate. In this case, this event features the finest in regional wines, cheeses, meats, chocolate and the famous Oregon Truffle.
The Oregon Truffle is a type of mushroom consisting of many varieties that are used by many skilled local chefs. The Oregon Truffle Festival was a huge event that created a lot of PR for many local chefs, restaurants, wineries, supporters and sponsors.
The Public Relations aspect of this festival is shown through the eyes of the presenting sponsors and co sponsors. Major Oregon companies include The Hilton Eugene, Willamette Valley Vineyards, Sweet Cheeks Winery, Travel Lane County, and VOX Public Relations; a local PR firm in Eugene and Portland.
Social media was a crucial aspect of The Truffle Festival. It featured many hashtags on Twitter using #ORTruffleFest, #truffle, and #trufflefest. The amount of people hashtaging on Twitter and posting photos using Instagram via their smartphones provided live updates that emphasized the amount of excitement that the event featured for many people.
The Hilton, a well known hotel organization, hosted the banquet space and hotel accommodations for the 400 attendees. The PR received for this event, not only help drive traffic to social media platforms, but also showcased the hotel and the entire community of Eugene as a special destination.
The 2012 Oregon Truffle Festival celebrated many aspects of how unique Oregon wines, foods, and
chefs are dedicated to sharing their experience with the “fans of Oregon’s wild truffles, from their hidden source in the forest to their glory on the table.” -Oregon Truffle Festival.